hannah gordon advisors

HGA’s mission is to help competitive, high performers get where they want to go joyfully.

HGA’s vision is a business world where everyone is able to command and convey their unique value.

Excellence, integrity, and centering people guide HGA in all endeavors. With a commitment to equity, justice, and belonging, we strive to create a diverse and inclusive environment. As a woman-owned small business serving global clients, HGA is dedicated to driving positive change in every aspect of our work.

EXECUTIVE STRATEGY: Initiation of new regimes, searches, interview preparation, establishing organizational structures, change management, and executive coaching for optimal performance. Goal-oriented executive strategy can include any area of need, for example, developing and implementing CSR initiatives that align with organizational goals, and have a meaningful impact.

CRISIS MANAGEMENT Urgent and comprehensive crisis response matrixed across fact-finding, internal and external communication, legal considerations, and mitigation. Crisis preparedness architecture your people will actually use.

OWNERSHIP: Evaluation of purchase opportunities for sports teams, negotiation of Limited Partnership (LP) agreements, and approval process navigation.

VENUE DEVELOPMENT Expertise in building and managing venues for entertainment and hospitality, creating spaces that enhance the overall experience.

With over 23 years of experience in professional and collegiate sports, media, unions, and agencies, CEO Hannah Gordon has seen it all. Her tenure at the 49ers encompassed public affairs, strategic communications, fan engagement, social responsibility, risk management, and legal affairs. Achievements include negotiating sponsorship and broadcast agreements totaling over $1 billion, securing a $220 million, 20-year naming rights deal, and overseeing a $2 billion stadium project. Hannah's leadership was also instrumental in obtaining global events such as Super Bowls, the World Cup, Wrestlemania, NHL Outdoor Series, and concert tours featuring artists like Beyonce and Taylor Swift. Hannah spearheaded the creation of professional sports' first LGBTQ+ and ally fan engagement platform, receiving national acclaim and conceptualized a top-selling gender-inclusive retail line, the first in the NFL. Under her leadership, the team's foundation doubled in revenue, making it the largest public charity in the NFL. Hannah established groundbreaking collaborations with organizations like the Obama Foundation and the Players Coalition, while pioneering a diverse slate interviewing policy within the league.

“Hannah tells you what you need to hear.” - Al Guido, President, San Francisco 49ers

“Hannah is a proven leader and change agent. Her knowledge of the business is not only additive but culture-shifting.” - Raven Jemison, President, Kansas City Current

“Hannah is uniquely situated for this work because she moves through any environment with clarity, purpose, and sharp intelligence, paired with a calm disposition.” - Paraag Marathe, President, 49ers Enterprises and EVP, Football Operations, 49ers

“Hannah brings industry experience and progressive thinking towards intentional design and outcomes.” - Kwesi Adofo-Mensah, General Manager, Minnesota Vikings

Hannah Gordon Advisors’ clients are as confidential as they wish to be. They include individuals and organizations in college and professional sports, such as football, soccer, and basketball, domestically and globally.